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Search results for “online behavior”
Foreign hotels open to diversifying distribution mix in China
07/30/2019
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6:13:44 PM
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Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019
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5:37:51 PM
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Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Hotels in China dig deep to evaluate what makes data an asset
08/05/2019
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4:59:49 PM
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The result-oriented approach is starting to stand out as hotels are now assessing ways to use insights, both via automation for digital touchpoints as well as equipping their staff at a property level, to serve their guests better.
Customer loyalty in a hyper-segmented hotel landscape
05/22/2019
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10:18:45 AM
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The greatest value in today's rewards programs should lie in hotel companies' ability to collect, store and utilize data more effectively to help brands offer guests more personalized experiences.
What travel marketers should know about people searching for experiences
05/08/2019
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10:26:27 AM
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Mobile searches for “things to do/activities” + “near me” have seen a 6X increase over the last two years.
Cancellation rate at 40% as OTAs push free change policy
04/24/2019
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3:33:38 PM
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The average cancelation rate in 2014 was 32.9% and increased to 39.6% in 2018. It reached a high of 41.3% in 2017.
53% of travelers would not book accommodation under host with negative reviews
06/17/2019
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2:31:24 PM
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Staff are rated higher than other categories such as cleanliness, value and location when it comes to choosing a stay.
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